Welcome to the Wisconsin Museum of Broadcasting

The preservation of history is the responsibility of every generation, every enterprise. We learn from history — we recreate the aura and feelings, good and bad, of our foundations , and we build our future with it. The Wisconsin Museum of Broadcasting hopes to be this kind of repository for all who visit us.  Broadcasting has become a world institution in little more than a century. In Wisconsin, broadcasting is woven into the fabric of every community in the state. Its story can be told many different ways: a chronological timeline, an account of station participation in public affairs, remembrances of the many entertainments provided for children, music lovers, sports fans and more. The Wisconsin Museum of Broadcasting hopes to present those stories and more for all to enjoy.

  • Ron Fruit

    Ron Fruit

    Ron Fruit first signed onto the air at WRCO Radio in Richland Center in 1972, while still a teenager. Then he worked his way up, becoming program director, station manager and, in 1994, co-owner with his wife, Beth, of WRCO AM/FM. Along the way he built the stations into one […]

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  • Ed Hutchings

    Ed Hutchings

    Ed Hutchings shaped the success of broadcast stations in Wisconsin and beyond with a 37-year career that spanned radio announcing, television sportscasting, sales and management, and education. Hutchings became a broadcaster early in life. While attending the University of Iowa from 1949 to 1953, he signed on with Iowa stations […]

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  • Marv Nelles

    Marv Nelles

    Marv Nelles (1925-2008) was the voice of radio news in Wausau for nearly three decades during his 40 years in broadcasting. He made coverage of local news a priority and set a high standard for the next generation of radio news reporters and news directors throughout Wisconsin. A native of […]

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  • David Sanks

    David Sanks

    David Sanks worked in almost every aspect of radio and television during his 35-year broadcasting career, but he is best known for guiding the success of WISC-TV in Madison and of its multimedia parent company, Television Wisconsin, Inc. Under his executive leadership, both the station and the company flourished. WISC-TV […]

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  • John Schermerhorn

    John Schermerhorn

    John Schermerhorn (1928-1974) was a broadcasting pioneer beloved by audiences and clients as an on-air sports director, producer, host of a popular polka show, salesman and general manager. During his 25-year career he created television programming and promotions that rank among the highlights of Wisconsin broadcasting history. Schermerhorn’s on-air career […]

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