He began his over 45 year broadcast career in 1960 with WEAW radio in Evanston, Illinois, as a disk jockey. After a 4-year stint in Orangeburg, South Carlina at WORG radio as Program Director, he moved permanently to Wisconsin, first at WLUK-TV, Green Bay, as Local Sales Manager. He spent 10 years at WLUK-TV before moving to Eau Claire and WAYY/WAXX where he served in sales, sales management and general management from 1976 to 2003. During his tenure at WAXX-FM, the station won both Marconi and Country Music Association Station of the Year Awards. He introduced talk radio to Eau Claire at WAYY in 1990 and served on the Board of the National Association of Talk Show hosts in the 1990’s. For his retirement from WAXX/WAYY in 2003 he formed his own consulting company, Marsan, to assist small market radio stations in Iowa, Minnesota and Wisconsin. During his entire career he was also active in the Wisconsin Broadcasters Association and served on its Board of Directors for 11 years. He was Chairman of Board of the WBA in 1997.