Bill Haig

A major figure in sports radio broadcasting in Wisconsin, Haig began his career in advertising sales in 1954 at WFOX, Waukesha. He was subsequently involved in sales, sales management and general management at WRTI and WTMJ in Milwaukee, and he eventually served as general manager of WIGL-AM, Superior/Duluth, as well as at WTMJ-AM in Milwaukee. It was during his sixteen-year tenure at WTMJ that the station developed its strong sports image and became the flagship station for broadcast networks for the Milwaukee Brewers baseball, the Milwaukee Bucks basketball, the Green Bay Packers football and the University of Wisconsin Badger football and basketball teams. In 1980 he left the active management of broadcasting to join the Milwaukee Brewers Baseball Club as that organization’s vice president of broadcast. For seventeen years he oversaw all production, advertising sales and networking facets of the Brewer broadcast networks. He was active in professional service as well, participating as long-time member of Milwaukee Sales and Marketing Executive Association and serving three years as a member of the Board of Directors of the International Sales and Marketing Executives Association.

Bill Haig passed away on April 6, 2013.