Bill Hurwitz

Bill-HurwitzBill Hurwitz is responsible for some of the most significant advertising and sales advancements in the history of Wisconsin broadcasting. His 44-year career has been filled with record-setting sales achievements, leadership in the growth of broadcasting in Wisconsin and beyond, and vital contributions to the betterment of the Wisconsin Broadcasters Association.

Hurwitz began his broadcasting career in 1973, working in sales at WQFM-FM in Milwaukee. After a move to WOKY-FM in Milwaukee, where he became local sales manager, Hurwitz joined Milwaukee’s WISN/WLTQ-FM as director of sales. Throughout the 1980s and ‘90s, he rose through the ranks to become national sales director and then general manager of WLUM/WMCS-FM in Milwaukee. In 1995, he was involved in the formation of the Milwaukee Radio Alliance, which included Shamrock Communications and WBA Hall of Famer Willie Davis’s All Pro Broadcasting. Hurwitz led the Alliance until his retirement in 2015. He served as WBA chair in 2012 and has been active in supporting a wide variety of community and philanthropic organizations including the Lombardi Cancer Fund and the Summerfest board of directors.

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