Sandra Shockley

Sandra K. Shockley co-founded Shockley Communications Corporation in 1985 with her husband, Terry Shockley. She provided instrumental leadership as they built the company into one of Wisconsin’s signature broadcasting groups of the 1980s and 1990s. She headed the company’s radio division and served as executive vice president and director of new development from 1985 to 2001. During her tenure, Shockley Communications expanded to include seven radio stations in three markets, along with the Wisconsin Television network.

A teacher who earned her degree at Parsons College in Fairfield, Iowa, Shockley broke into broadcasting with a two-year stint as on-air talent for KMCD Radio in Fairfield. After a move to Wisconsin and co-founding Shockley Communications, she quickly excelled in sales and became national sales manager for two Shockley stations, WOLX-FM in the Madison market and WZTR-FM in Milwaukee. Known for generously contributing time and talent to worthy causes, Shockley has chaired the Greater Madison Visitors & Convention Bureau and served on the boards of many community organizations, including the Madison School Foundation, the University of Wisconsin Veterinary School, and the Women’s Intercollegiate Sports Club. In 2001 she became co-owner and vice president of Shockley Group, Inc.