Terry Shockley

shockleyHe began his career in 1960, first in radio sports and news at stations in Iowa and Illinois, became a Sales Manager and then General Manager at WKOW-TV, Madison, and later President of the Wisconsin Television Network, which included stations in Madison, Wausau, La Crosse and Eau Claire. In 1986, he co-founded Shockley Communications with a single FM station, WOLX, Baraboo/Madison. Seven radio stations in the Milwaukee and Superior markets were added before the acquisition of old Wisconsin Television network in 1997. In 1998, under his pioneering leadership, WKOW-DT, Madison became one of the nation’s first high definition digital TV stations. He served his industry in such positions as Chairman of the ABC-TV Affiliates Board in 1979, President of the Wisconsin Broadcasters Association in 1981 and President of the Wisconsin Broadcasters Association Foundation in 1990-95.

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