Susan Siman

Susan Siman has been a trusted voice in Wisconsin television journalism for nearly four decades, earning a reputation for extraordinary professionalism, integrity, and compassion. Beginning her career in Rhinelander, Wausau, and Champaign, Illinois before joining WISC-TV in Madison in 1996, where she has anchored and reported across virtually every newscast, special report, and major breaking news event imaginable. Her calm presence and rigorous preparation have made her one of the most respected journalists in the state.

Beyond the newsroom, Siman has been deeply committed to community service. She has supported countless nonprofit organizations and fundraising efforts, lending her voice and visibility to causes ranging from health care and cancer research to youth services and social equity. She is also a dedicated mentor, providing guidance and support to young journalists and shaping newsroom culture through example.

Known for treating every interview subject with dignity and respect, Siman has built trust with viewers and sources alike. Her career embodies the highest ideals of local journalism—credibility, humanity, and a steadfast commitment to serving Wisconsin communities.