Rod Perry

Rod Perry’s broadcasting career began on Christmas Day in 1961 and has spanned more than 65 years, making him one of Wisconsin’s most enduring voices in radio. During 25 years at WRCO in Richland Center, Perry rose from announcer to program director and station manager, becoming not just the voice of the station, but the voice of the community. His work included news, editorials, talk programming, and play-by-play coverage of more than 5,000 high school sporting events.

Perry’s influence extended far beyond the airwaves. Alongside his broadcast career, he dedicated decades to public service, serving on the Richland Center City Council, as acting mayor, leading local utility commissions, and continuing today as a Richland County Board Supervisor. He was also a mentor to generations of broadcasters, many of whom credit Perry with launching and shaping their careers.

Today, Perry remains active in broadcasting through community radio, with three generations of his family sharing the airwaves on WVMO in Monona. His career reflects the very best of local broadcasting—service, leadership, mentorship, and an unwavering commitment to the communities he served.