WKBT-TV in LaCrosse was the city’s first station and an affiliate of CBS and ABC for nearly 25 years after it went on the air in 1954. In 1970, the station became a CBS affiliate. And, in 2004, WKBT-TV celebrated its golden anniversary.
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From the day they began signing onto the airwaves more than half a century ago – and in some cases, more than 75 years ago, Wisconsin radio and televisions stations shaped the history of every corner of the state. They brought the world to homes from Waukesha to Watertown to Washburn. They broadcast news, sports and entertainment, and they both informed and reflected the lives of their local viewers.
Many stations have celebrated their anniversaries on the air. The Wisconsin Museum of Broadcasting is proud to present these reports, created by the stations themselves as they looked back on their contribution to Wisconsin’s broadcasting history.
