Pat O’Neill

Pat O’Neill is a legendary voice in Wisconsin radio, described as “Madison’s last great morning radio legend.”

A native of Oregon, Wisconsin, he began his career in the 1970s, learning from WBA Hall of Famer Jonathan Little and Charlie Simon at WISM. After gaining experience across the Midwest, Pat returned to Madison, where he spent 35 years as the morning host, Program Director, and Operations Manager for WMGN Magic 98—a tenure unmatched on local radio.

O’Neill built Magic 98 into a powerhouse, blending engaging personalities, innovative programming, and deep community connections. He pioneered beloved features like Saturday at the 70s and the Holiday Wish program, which has provided thousands of dollars in aid to families in need. His leadership and mentorship shaped countless radio professionals, many of whom credit him for their success.

Even after leaving Magic 98, O’Neill continued his passion for local radio, hosting on WVMO in Monona.

His warm, relatable style and dedication to entertaining, informing, and uplifting his audience cement his legacy as one of southern Wisconsin’s most influential radio personalities.