Al Lancaster
Al Lancaster spent most of his more than 40-year career as a leader at broadcast stations across Wisconsin in both radio and TV. The stations he has led were successful by numerous measures including award recognition, financially, and in community service.
Lancaster started his career on the air in college at WSUP at UW-Platteville and professionally at WEKZ in Monroe. He moved into sales at Mid-West Family in La Crosse where he quickly became one of the radio group’s top sellers. He shifted to television first at WKOW-TV in Madison and then as national sales manager at WXOW-TV/WQOW-TV in La Crosse/Eau Claire. He led sales leadership roles at WWMT-TV in Kalamazoo, MI and WEAU-TV in Eau Claire before his shift into station management.
Lancaster was station manager at WLAX-TV/WEUX-TV in La Crosse/Eau Claire for five years before, in 2000, making his final move to WSAW-TV/WZAW-TV in Wausau where he served as VP/General Manager until his retirement in 2023. The stations won numerous awards during his tenure and were honored for their community service efforts.
Lancaster served as chair for both the WBA Board and WBA Foundation Board and was active on several WBA committees. He also served as a community leader in numerous capacities, demonstrating his commitment both to broadcasting in Wisconsin and the spirit of community service that comes with being a great broadcaster.
