Chris Bernier

Chris Bernier is a station owner who leads by example, aided by his lifelong career in radio with experience in every facet of the business. His dedication and passion for radio has led to his role as the owner of 35 stations in five states and as an admired industry leader.

Chris started his career in radio at age 19 as an on-air host and by age 21 he was a station manager and by age 22 he was part owner. He worked every job in radio including play-by-play, news, engineering, tower climbing, traffic, sales, marketing, management, and ownership. In 1990, he formed his own company to operate stations in Waupun, Fond du Lac, Mayville, and Ripon. In 2006 he joined Armada Media, a group he now leads as President and CEO with stations in Nebraska, Colorado, Kansas, Michigan, and Wisconsin.

He was co-chair of the largest fundraising group in Fond du Lac, the Charity Open, that supports a local hospice provider and cancer center. He’s held leadership roles in Fond du Lac Rotary, a committee of the Milwaukee Diocese responsible for developing St. Mary’s Academy, the WBA Board, and has served as a golf coach.

Chris has made a lasting impact on broadcasting in Wisconsin with his inspirational leadership, love of radio, and passion for service.


  1. MARTY GREEN {retired GM of WAXX/WAYY}

    Great Broadcasters that included Chris Inducted in LaCrosse 2022

    Marty Green Eau Claire Wi
    Hall of Fame 2006

  2. Chris Socha

    I had the pleasure to work together with Chris Bernier in the late 1980´s at MZD advertising when he was the roving state radio promotions director for the Coca-Cola Bottling Co. of Wisconsin. .I am absolutely thrilled to see him highlighted on this website, He has always been the consummate professional and the radio business runs very deep in his veins.

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