Howard Gloede

Howard Gloede (1958-2019) spent his career in La Crosse inspiring broadcasters and making a difference for local residents through his leadership at a group of Mid-West Family stations.

Howard spent his career at Mid-West Family, starting as an intern in 1979 while attending Western Wisconsin Technical College. By 1982, he was the top biller in the sales department. In 1991, he was one of the first to be recognized by Mid-West Family as a “Master Sales Performer” and promoted to local sales manager. He was subsequently named general sales manager in 1996, and in 2009, named president and GM of Mid-West Family La Crosse. He was recognized for his ability to identify talent.

During Howard’s 40 years at the station, he was integral to United Way fundraising initiatives resulting in tens of thousands of dollars of airtime donated to promote the annual campaign while also inspiring all employees to support the campaign. He also oversaw numerous charitable campaigns and the establishment of the 95-7 Rock, Z-Cares and KQCares Foundations to support the community.

Howard loved the radio businesses and was seen as a father figure to many he mentored. His community spirit was infectious, and he knew how to build relationships that brought out the best in everyone.


  1. MARTY GREEN {retired GM of WAXX/WAYY}

    HOWARD we Miss you
    Great Broadcaster
    Greater Person…..

  2. He was “the best”! A real foundational leader in the Mid-West Family group.

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