Jack Severson

Severson’s broadcasting career spanned more than 30 years, beginning in the late 1940s with a sales stint at WKOW radio in Madison. He left radio briefly for a secure position with a major advertising agency, but then jumped back in, purchasing WCUB-AM in Manitowoc, where he served as general manager. In all, he spent 28 years at CUB Radio and at sister station WLTU-FM, which he put on the air on 1967. He was known for the innovative local programming he developed, such as the CUB Sport Fishing Report (originally broadcasting from his own boat on Lake Michigan!) for local Lake Michigan enthusiasts. It was later syndicated to a network of stations around Wisconsin, a syndication that has survived on stations in and out of state long after his retirement. He was a community leader, helping to join the Manitowoc and Two Rivers Chambers of Commerce, thus developing a much stronger tourism industry for both communities. He was a major contributor to the development of the broadcast industry at the local, state and national levels: he served on the National Association of FM Broadcasters Board for many years, and on the Wisconsin Broadcasters Association Board of Directors. In 1978-79, he served one term as WBA President.

Jack Severson passed away on February 27, 2012.