A Milwaukee native and graduate of Marquette University, his career began in 1957 with a 6 year stint as an Announcer and News Reporter for 4 different Milwaukee area radio and television stations. WSPT/WXYQ, Stevens Point was his home from 1963-88, where he served as an Air Personality, News Director, Program Director and for 15 years, as General Manager. He also served as General Manager of WBIZ/WJJK, Eau Claire and WNAM/WUSW, Neenah‑Oshkosh, during 1986 to 1989. From 1990 to 1999, when he retired from active broadcasting, he was the President and Managing Partner of WIZD‑FM, Plover. Beginning in 1983 and continuing after his retirement from broadcasting, Schuh served as a Lecturer in the University of Wisconsin-Stevens Point Department of Communications. He was honored in 1969 with Marquette University’s Distinguished Alumnus Award. He served on the Wisconsin Broadcasters Association Board Directors from 1983 to 1989 and as President of the WBA in 1987-88.
James Schuh passed away on Oct. 27, 2021.
I listened in Milwaukee and when I moved to Stevens Point I listened to WIZD. I really loved the ‘commercials’ For Heinie Wine. Sometimes that was the bright spot of my day, and I need to say, thank you Jim!
What a great thing to read! I worked for Mr. Schuh during his general manager days for WXYQ . He seemed reasonable and calm, which I wasn’t was used to from a GM. His broadcasting resume is amazing and he clearly is a Hall of Famer! Send him my regards, please.
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The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor those broadcasters who have devoted their careers to broadcasting and its development in Wisconsin, to recognize their outstanding service to broadcasting, their communities, and their state, over at least a fifteen-year career in the industry, at least ten of which were served in Wisconsin.The first twelve members of the Hall of Fame were inducted during the 1989 WBA Summer Conference. Inductees are chosen each year from among nominations by WBA members. Broadcasters who have been inducted into the Hall of Fame include managers, personalities, engineers, reporters and those broadcasting pioneers who were at once all of the above.
In October, 1989, Alfred C. Sykes, then Chairman of the Federal Communications Commission, came to Wisconsin to formally dedicate a Hall of Fame display, including plaques honoring the inductees, at the State Historical Society of Wisconsin Library in Madison. In 2010, due to remodeling of the SHSW facility, the display was removed. The Hall of Fame exhibit was relocated to the Hilton Milwaukee City Center in 2015 and enhanced with a touchscreen display featuring all inductee commemorative videos.
Armada Media Good Karma Brands / WTMJ & ESPN Milwaukee Gray Television Hearst Koser Radio Group Midwest Communications Mid-West Family Morgan Murphy Media NRG Media Dick Record Terry & Sandy Shockley WITI-TV WKOW-TV
