James Schuh

schuhA Milwaukee native and graduate of Marquette University, his career began in 1957 with a 6 year stint as an Announcer and News Reporter for 4 different Milwaukee area radio and television stations. WSPT/WXYQ, Stevens Point was his home from 1963-88, where he served as an Air Personality, News Director, Program Director and for 15 years, as General Manager. He also served as General Manager of WBIZ/WJJK, Eau Claire and WNAM/WUSW, Neenah‑Oshkosh, during 1986 to 1989. From 1990 to 1999, when he retired from active broadcasting, he was the President and Managing Partner of WIZD‑FM, Plover. Beginning in 1983 and continuing after his retirement from broadcasting, Schuh served as a Lecturer in the University of Wisconsin-Stevens Point Department of Communications. He was honored in 1969 with Marquette University’s Distinguished Alumnus Award. He served on the Wisconsin Broadcasters Association Board Directors from 1983 to 1989 and as President of the WBA in 1987-88.

James Schuh passed away on Oct. 27, 2021.


  1. Dan Bobzin

    I listened in Milwaukee and when I moved to Stevens Point I listened to WIZD. I really loved the ‘commercials’ For Heinie Wine. Sometimes that was the bright spot of my day, and I need to say, thank you Jim!

  2. Roxanne Marshall

    What a great thing to read! I worked for Mr. Schuh during his general manager days for WXYQ . He seemed reasonable and calm, which I wasn’t was used to from a GM. His broadcasting resume is amazing and he clearly is a Hall of Famer! Send him my regards, please.

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