Larry Busse

busseHis broadcast career began in 1961 as Farm Director at WBAY-TV, Green Bay. In 1965, he joined the sales department of WLUK-TV, Green Bay, starting a 19 year tenure with the Post Corporation. During that time, he managed Post Corporation television stations in Marquette, Michigan, Rochester, New York, and WLUK-TV and WEAU-TV, Eau Claire, as well as its sister stations, WAYY-AM/WAXX-FM. In 1984, he became President of Gillett Communications which had acquired the Post Corporation stations. From 1987-1998, he was President of Busse Communications, heading up a group of stations, including WEAU-TV, that were spun off from Gillett. He served on the Board of Directors of the Michigan and New York State Broadcasters Associations and on the National Association of Broadcasters Small Market Advisory Committee.


  1. Jack Truitt

    Larry, you truly deserve this honor. I was so happy to have worked with you at WLUC TV.
    Keep up the great work. Jack Truitt

  2. Kathy Evans

    This was my uncle. My mothers father was Lloyd Busse . My grandma and Lloyd were married before Lloyd married his 2nd wife. No one knows about me I guess . I wish I could have known him!! I don’t have brothers or sisters and never knew the Busse family growing up. Lloyd came to see me 1 time when I was a baby. He died young .

  3. Verla Spitsberg-Hohman

    Congratulations, Larry!
    Guy would have been so happy for you obtaining this honor!

Leave a Comment

Your email address will not be published. Required fields are marked *