Phil Fisher

fisherA true pioneer of radio advertising sales, he began his near 40 year career at WISM radio in Madison. He became widely known throughout the Wisconsin radio industry for his early in-house sales training programs in the 1960’s. Over his career he developed many industry sales standards and systems in the areas of sales training, advertising scheduling and sales management. While legendary in the WISM-Midwest Family group of stations in Wisconsin, his industry-wide influence is felt throughout the country with the presence of literally dozens of radio sales managers, sales trainers and general managers in stations throughout the land.

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