A true pioneer of radio advertising sales, he began his near 40 year career at WISM radio in Madison. He became widely known throughout the Wisconsin radio industry for his early in-house sales training programs in the 1960’s. Over his career he developed many industry sales standards and systems in the areas of sales training, advertising scheduling and sales management. While legendary in the Mid-West Family group of stations in Wisconsin, his industry-wide influence is felt throughout the country with the presence of literally dozens of radio sales managers, sales trainers and general managers in stations throughout the land.
Phil Fisher passed away on July 6, 2020.
Wow. What a great life. Prayers for comfort to the family.
My deepest condolences.
Very sorry for your loss. What a long and wonderful life !!
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The Wisconsin Broadcasters Hall of Fame was created in 1989 to honor those broadcasters who have devoted their careers to broadcasting and its development in Wisconsin, to recognize their outstanding service to broadcasting, their communities, and their state, over at least a fifteen-year career in the industry, at least ten of which were served in Wisconsin.The first twelve members of the Hall of Fame were inducted during the 1989 WBA Summer Conference. Inductees are chosen each year from among nominations by WBA members. Broadcasters who have been inducted into the Hall of Fame include managers, personalities, engineers, reporters and those broadcasting pioneers who were at once all of the above.
In October, 1989, Alfred C. Sykes, then Chairman of the Federal Communications Commission, came to Wisconsin to formally dedicate a Hall of Fame display, including plaques honoring the inductees, at the State Historical Society of Wisconsin Library in Madison. In 2010, due to remodeling of the SHSW facility, the display was removed. The Hall of Fame exhibit was relocated to the Hilton Milwaukee City Center in 2015 and enhanced with a touchscreen display featuring all inductee commemorative videos.
Armada Media Good Karma Brands / WTMJ & ESPN Milwaukee Gray Television Hearst Koser Radio Group Midwest Communications Mid-West Family Morgan Murphy Media NRG Media Dick Record Terry & Sandy Shockley WITI-TV WKOW-TV
